Alain Baxter and Ben Kilner testing their Zaini beanies

Graham Bell, legend of Ski Sunday, loving his Iona Beanie

Dappy living the dream in his Zaini!

Ella Henderson, en route to the studio, in her Wallace Beanie!

Robbie Williams and District 3 rocking their Zaini hats!

Georgia May, Hollyoaks Sweetheart in her Arran beanie!

Brooke Vincent, Coronations Streets fav!

Cherlee Houston, Emmerdales bestest!

Charlie Simpson, Ex Busted bandmate, rocking his Shetland Zaini beanie!

Ollie Locke keeping warm in our Leven beanie!

Cheska, from MIC, loving her 'Leven' Zaini beanie!

Brix Smart, Fashion Guru, loves her 'Iona' Zaini beanie!