Keith Lemon was spotted wearing our Rhum Beanie on Celebrity Juice, and the orange and blue striped design was a perfect fit for his colourful style.

The Rhum’s bright mix of orange and blue certainly stood out on screen, and we couldn’t think of many people better suited to wearing it than Keith.

It’s always exciting to spot Zaini on TV, and seeing the Rhum Beanie make an appearance on Celebrity Juice was definitely a good one!